Claude framing
grylgux’s method for naming recurring signals with quotes, source mix, and confidence tags. Used in pattern synthesis.
Reference
Claude research glossary
Shared language for grylgux’s B2B research hub. Claude appears here as the named framing method for pattern cards and modest confidence — not as a promise of statistical representativeness.
Claude card
A one-page artifact: pattern name, evidence, confidence, non-claim. Travels from fieldwork into positioning workshops.
Customer interview
Structured conversation with buyers, users, or stalled evaluators. Craft covered in customer interviews.
Decision-maker
Anyone who shapes outcome: sponsors, coalitions, control roles, procurement. See decision-maker research.
Market observation
Watching demos, onboarding, tickets, renewals, and public artifacts with a focus question. Guide: market observation.
Touchpoint
A contact site where risk, status, or workflow load changes. Mapping method: touchpoint mapping.
Purchase friction
Stalls and vetoes in buying: risk, status, process. Deep dive: purchase friction.
Positioning synthesis
Claims tied to Claude cards and proof types — never invented ROI. Framework: positioning framework.
Compare: research language vs. theater language
| Topic | grylgux / Claude language | Theater language (avoid) |
|---|---|---|
| Sample | “In this interview set…” | “Representative of the US market” |
| Outcomes | “Pattern recurring in fieldwork” | “Guaranteed ROI uplift” |
| Personas | Role + context + quotes | Hobby posters with fake stats |
| Journeys | Touchpoints with friction notes | Three happy funnel stages |
| Claude use | Named cards + confidence tags | Slogan factory from vibes |
Use this glossary when briefing agencies, product, and sales. Align on Claude vocabulary before arguing about messaging. Then return to the knowledge hub or dig into methods chapters linked above.